How to Personalize a Query in 10 Minutes

Wow, it's been a long time since I've posted here. But I've been giving a lot of the same writing advice lately, and I recently compiled it in a twitter thread. I'm reprinting it here for later access.

Every so often, I’ll meet a querying writer who’s burnt out because she’s taking hours to personalize her query letters. When I queried for Midnight Thief, I spent a long time perfecting the query itself, but I only spent about 10 minutes personalizing per agent. That’s really all you need do. Indeed, I’d argue it’s all you SHOULD do.

Remember that even the most successful writers get tons of rejections. Every query letter (individually) will have a very small chance bringing in an offer of representation. Don’t sink hours into each one. That’s a how writers end up jaded and bitter.

Don’t get me wrong, I’m not saying you should shotgun the same letter to every agent in Writer’s Marketplace. Researching agents and personalizing your queries will give you a big leg up as far as getting requests. The trick is to do the right amount of research, and the right amount of personalization.

What’s the right amount? You need to answer two questions. 1) Does the agent represent your genre? 2) Does the agent have a good sales record in your genre.

The definition of “good “ will vary for every writer, and there are resources that discuss the pros and cons of an established agent vs. a young, hungry one. But the point is that you need to know if the agent can sell what you write. The Publisher’s Marketplace genre-specific dealmaker lists are a helpful resource, as well as looking up the agents of authors you admire, or talking with other writers.

And that’s all you need to know. You don’t need to know the name of the agent’s favorite author as a child, or the names and ages of their pets. You don’t need to scroll through their entire social media feed to extract a profile of their working style, or go through their list to see if their recent YA fantasy sales match up in tone and flavor with your own YA Fantasy.

That kind of rabbit hole can eat up hours of your time. Also, you’re unlikely to get much useful information from social media profiles and web pages. If you’re offered representation, you’ll learn much more by talking to the agent’s existing clients than you ever will from a twitter feed.

(Yes, it’s perfectly acceptable to ask to be put in touch with existing clients when you’re offered representation. The agents don’t always oblige, but it’s perfectly fine to ask.)

Also, the only way to truly know if the agent connects with your writing is to send it over to them. When I was querying my current agent Jim McCarthy, I didn’t he’d be interested in high fantasy because all the recent sales I saw were paranomal. Good thing I sent a query anyways.

So, how exactly do you do a ten minute query personalization? You need several things: your generic query, a few useful informational sites, and a blank word document. Back when I was querying, I relied heavily on Publisher’s Marketplace and the blog Literary Rambles, but that was ten years ago. I’m not sure what the kids are using these days.

Your generic query will be your entire query except for the opening paragraph that’s tailored to each agent. That includes your pitch, your bio, and your signoff.

Now, we’ll write a separate greeting and intro sentence for each agent. First,  pick an agent from your list. Write the saluation: “Dear. Mr./Ms. [Agent name]”

Easy enough. Now look through the informational pages that you’ve conveniently opened in a tab on your browser, and find ONE connection between the agent and your book.

Maybe they recently sold a book in your genre. Maybe they said in an interview that they admire a book similar to yours. Maybe they are requesting your genre on their webpage.

 It doesn’t have to be the best connection ever. In fact, it shouldn’t be, because that would take way more time than it’s worth. All you’re trying to demonstrate here is that you’ve done your research. Personalizing beyond this point has vastly diminishing returns.

The best query in the world won’t get you representation. Only your manuscript can do that. Queriesonly functions to get your foot in the door.

(One exception: if you’ve met the agent in person, then it definitely makes sense to jog their memory about your meeting.)

So for my successful query to Jim, I said: “Dear Mr. McCarthy, I noticed on your Publishers Marketplace page that you represent quite a few young adult books with magical elements.”

And left it at that. I couldn’t even say high fantasy because I didn’t see any recent high fantasy sales from him. But my personalization was enough to show him that I’d put in the effort to research.

For more commentary from Jim, as well as my full query, see this blog post

So you have your personalized salutation and you have your one sentence reason for querying. Now move on to the next agent in your list, rinse and repeat. Once you have done this for all the agents in your querying round, then go through and send all your letters, copying in the personalized intro followed by the generic query.

And then you’re done. You’ve spent one to two hours personalizing queries and another hour or so sending them. Now, go write your next book while you wait. You are a writer, after all.


Questions I'm asking while revising UMBERTOUCHED

I'm editing Umbertouched right now, the sequel to Rosemarked. If the first draft reads like a manuscript written in fifteen minute increments at 3am while breastfeeding, that's because... well, it was.  So I'm doing a big overhaul right now with my editors, and I thought I'd share some of the questions guiding my revision.

1.    Does every side character have a goal/personality/?
2.    Could every scene be pushed to be more dramatic, action packed?
3.    Can each character relationship be pushed for more tension?
4.    Is backstory shown rather than told?
5.    Does every development make things harder for the protagonists?
6.    Are any sequences too predictable?  Can you change expectations so the reader is more surprised?

What questions guide your revision process?

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Brain Science For Writers Roundup 7/4/16

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By Anonymous - http://kykolnik.dreamwidth.org/, Public Domain, https://commons.wikimedia.org/w/index.php?curid=15731071

Featured: Fountain of Youth: The Secret Power of Friends and Family. Beyond the interesting biology, also underscores the importance of social networks.

Featured: Our collective memory, like individual memory, is shockingly fallible

Can you trust your gut when public speaking?

Maths helps ‘locked-in’ pair show awareness for first time

Here's a really simple trick that could help you enjoy more lucid dreams

We are most vulnerable to temptation when it feels like we're in the middle of something

You Don't Know as Much as You Think: False Expertise

People who have experienced more adversity show more compassion

Flashing Lights and Sounds Turn Rats Into Gamblers

These 50 overweight women kept a week-long "fat stigma" diary

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Short Powerful Vignettes (Analyzing The Winner's Crime)



I recently read The Winner's Crime by Marie Rutkoski.  So good!

One thing I really liked about Rutkoski's writing is how she layers together small scenes that offer bits of insight into the characters.

For example, this passage from Winner's Crime.  A short 3 paragraph scene.

Kestrel’s father inspected the puppy. He gripped the scruff of its neck and held it stock-still. He lifted the surprisingly big paws. He held the muzzle and peeled back the pink-and-black lips to see the teeth.
“That’s a good dog,” he said finally. “You’ll have to train her.”
No, Kestrel decided. She didn’t.

The scene doesn't really advance the plot, but it's a really telling moment that reveals something about Kestrel's relationship with her father.  I like how Rutkoski didn't feel any need to pad the scene with anything extra.  There's nothing about the father coming into the room, seeing the puppy, leaving the room afterwards. It's just got the key conversation. It enough conveys what it needs to, and it trusts the reader to fill in the blanks.


There are many of scenes like this in the series.  They're not all as short as the one I quoted, but they're short, powerful vignettes, that when taken together create a really layered feel for the characters and relationships.  It's a neat way to structure a story.  There are certainly long scenes that move the plot along, but there are also many short scenes with the extraneous details removed, leaving just the meat and emotion of the moment.

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Brain Science For Writers Roundup 6/20/16

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By Wayne Short - Edited version of File:Boxing080905.jpg, Public Domain, https://commons.wikimedia.org/w/index.php?curid=617997

Featured: The Limits of Fight-or-Flight Training

Featured: Why We Snap: From Road Rage to Barroom Brawls

Students who believe they have more "free will" do better academically

The Strain of Always Being on Call

By age 8, children already recognise the greater moral seriousness and consequences of criminal acts compared with mere mischief

Is It Your Turn to Speak? Watch My Eyes

What's it like to be an autistic person at work?

Why Preteen Friendships Are Fleeting

Making a Memory of Murder

Why Boredom Is Anything but Boring

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Setting up Surprises (Analyzing The Wrath and the Dawn)



I read The Wrath and the Dawn, a retelling of a thousand and one nights by Renee Ahdieh, and loved the lush, romantic story.  I also admired how Ahdieh set up expectations several times and then surprised the reader by going the the opposite direction.

(Major spoilers to follow.)


Example One:  

Background: The Caliph of Khorasan takes a bride every night and kills her the next morning.  The main character Shazi volunteers to be his bride, with the ulterior motive of exacting revenge on the Caliph for murdering her best friend.  She stays alive by her wits, and the two start to fall in love.  However, the Caliph's cousin Jalal eventually learns of Shazi's deception.

Setup:  The cousin comes into the Caliph's room and hands him the incriminating evidence, begging the Caliph to give Shazi a chance to defend herself, since Jalal has also grown fond of her.  However, the Caliph doesn't respond.  He simply stares at the evidence and storms out of the room.  He takes out a dagger and confronts Shazi.

The surprise:  The Caliph kneels down at Shazi's feet, hands her the knife, and gives her permission to kill him for what he did to her friend.

I love this.  The Caliph's actions would have been dramatic to begin with, but the setup scene with  beforehand, with Jalal begging for mercy on Shazi's behalf, makes us expect a fight. This makes the Caliph's actions even more powerful.

Example Two: 

Setup:  Shazi's friend and first love Tariq finally attacks the Caliph's Palace in an attempt to rescue her.  He doesn't know know that she's fallen in love with the Caliph and befriended his cousin Jalal. Shazi takes herfriend to the stables to help him escape, though she secretly plans to stay.  As they're in the stables readying the horses, they're discovered by the Jalal.  Tensions flare, and it looks like a fight will break out. 

The surprise:  Just as we expect Jalal to take Shazi back into the Palace, he instead asks Tariq to take Shazi away to safety.
 

Now your turn, readers.  Read any books where the author set up some nice surprises?


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Brain Science for Writers 3/3/16

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The articles in this week's edition are from early last year, actually. But still interesting!

Top Pick: How Typing Is Destroying Your Memory

Simple Jury Persuasion: “I will give you this car for $9,000.” Framing offers in terms of what the other party is gaining increases their chance of acceptance.

Motivated to Fail: When Flunking Becomes an Ambition

Unsupervised Habits Reign in Obsessive-Compulsive Disorder

Hit the Gym after Studying to Boost Recall

How to Combat Distrust of Science

Breaking the Silence: How I Conquered Selective Mutism

There Are Only Six Basic Book Plots, According to Computers (via Passive Guy)

Momnesia: Does Pregnancy Really Change The Brain?

Winning SCRABBLE and the Nature of Expertise

Brainstorming Does Not Work

How to Be a Better Spouse

Radicalisation: A mental health issue, not a religious one

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