Seven Tips on Book Publicity from Rusty Shelton

I recently attended “Publishing Books, Memoirs, and Other Creative Nonfiction,” at Harvard Medical School. Rusty Shelton, managing director of Phenix and Phenix Literary Publicists, gave a great talk on book publicity. Here are seven of my favorite tips.

1. Media is changing. Before the Internet era, the media landscape was like a classroom. The teacher (i.e., The New York Times or the Washington Post) stood at the podium and disseminated information. Now, with social media, the students are passing notes amongst themselves. Plus, if a note gets very popular, the teacher picks it up and reads it to the class.

Read the rest of my guest post at Guide to Literary Agents.


  1. Is this new behaviour? Notes are meant to be shared and publicised: the dissemination of partial or untruths are always highly entertaining. Why spoil this with accuracy?

  2. I just came across your blog today. I was drawn to the title, since I am a medical student/fiction writer. Thanks for this helpful post!