"You probably know that understanding your audience is essential if you want a document to work. But this means understanding not just their level of knowledge of the subject at hand, but also their history, their cultural references and associations and their past experiences, argues Livia Blackburne."
I guest posted at writing-skills.com this week on the psychological idea of schemas and how writers can use them to inform their word choices. Check out my post here.
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Also, friend of the blog Gail Gauthier recently re-released her backlist title Saving the Planet & Stuff. Michael Racine is spending a miserable summer alone at home when he stumbles upon a temporary job and housing with his grandparents’ friends, Walt Marcello and Nora Blake. Walt and Nora made names for themselves in the environmental movement with their magazine, "The Earth’s Wife," and Michael believes he’s headed for an internship with them that could rival the summer activities of his far more industrious and accomplished friends. Lack of air conditioning and biking to work get old very fast for him, though, and he has trouble taking seriously Nora’s concerns about the environmental impact of golf courses and Walt’s interest in composting toilets. He gets to leave his hosts’ solar home each weekday only to be faced with turmoil and revolt among "The Earth’s Wife"’s staff. How can Michael—or Walt and Nora—decide on the right course of action?
"Saving the Planet & Stuff" was originally published by G. P. Putnam’s Sons. This new edition includes an unpublished short story that uses early versions of the Walt and Nora characters, as well as a new cover illustration by Eric Bloom.